New Albert Frost Shopify Store Launched

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Albert Frost is a familiar and respected feature of the South African blues-rock music scene. For the past two decades, the energetic performances of this accomplished guitarist have dazzled audiences as he deftly alternates between rhythm and lead, while showcasing acoustic and electric guitars.

Albert approached Jorik Pienaar to reinvent his public image for his latest album "The Wake Up". Along with his wife Sindie Pienaar who styled and art directed, they created a completely new look for Albert who was looking to break out of being seen only as South Africa's top blues guitarist and transform into the solo artist he is today.

From designing the album artwork and merchandise to enabling a unique partnership with Baseline Coffee which resulted in Albert's own brand of coffee, every aspect of Albert's public image were carefully crafted to create an overall result that he is extremely happy with.

Please visit his online store at www.albertfrost.com

 

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